17-AprCase Study /
A Bigger, Bolder Brand
4Rivers Smokehouse is a fast casual upscale barbecue establishment with 9 locations. Since its inception in 2009, 4Rivers has been widely recognized for its relaxed atmosphere, extraordinary barbecue, and generous charity donations. The restaurant has been featured in national newspapers, respected review websites, and honored with the “Best Barbecue” award in the Orlando Sentinel’s Foodie Awards for 6 years running.
Create, develop and launch the 4Rivers Restaurant brand in Central Florida including expansion plans to extend their retail, catering, Internet sales and manufacturing into the Southeast U.S. and eventually, nationally.
Expand the brand by enhancing the 4Rivers logo and developing highly targeted marketing materials including menu development for the restaurant and its retail packaging. These included 4Rivers catering and take-out menus, package and sauce labels, informational print materials and signage for the restaurant. Created consumer awareness and stimulated online sales through the 4Rivers website and gorilla marketing.
Since its inauguration, 4Rivers Smokehouse has grown extensively and successfully with 9 locations, attracting guests nationwide and boasting hour-long lines of patrons. Expanding the brand through take-out, signature products and catering has resulted in significant incremental business and put the 4R Restaurant Group on a solid path to success.
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