He grew up in Providence, Rhode Island, and attended Northwestern University in Boston to study Fine Arts. Joaquin then moved to the Washington D.C. area, where he worked as a Graphic Designer at a large consulting firm. In 1994, he transitioned to the sign business and began managing a Sign-a-Rama. He has been in the sign and large-format business ever since, overseeing everything from design through installation.
Joaquin has been married for over 23 years and has two beautiful daughters. His hobbies include golf, fishing, spending time with his family, cooking, eating and traveling.