PSAmerica is an exclusive and complete member-driven floor covering resource center. Their membership-only configuration protects the integrity of the trade-only sales policy and ensures members' savings.

PSAmerica came to us to create an impactful consumer direct-buy sales promotional marketing campaign to generate sales for a weekend event. Their goal was to generate $500,000 in sales during the weekend promotion.  PS America surpassed this goal by 300%, thanks to tCreative. Not bad considering this weekend promotion was conducting shortly after the housing and building decline of 2007.

After presenting three creative ideas, the client chose the "Save a Fortune" campaign which included posters, direct mail, and point of purchase flyers. In addition, custom fortune cookies were created with specific savings messages inside an actual fortune cookie. Sales reps delivered quart size Chinese take-out boxes full of fortune cookies to the clients which generated immense presale excitement.  With only 6 weeks of direct mail, sales calls and in store promotions, clients lined up at the doors of all PS America locations, ready to "Save a Fortune".