Signature Flight Support is an Orlando based BBA Aviation Company and operates more than 75 locations throughout the U.S., Europe, South America, Africa and Asia.  Signature is the world's largest fixed base operation (FBO) and distribution network for business aviation services. 

Signature is an active supporter of Give Kids the World, an organization that creates magical memories for children with life threatening illnesses and their families at a 70-acre resort in Central Florida.  Signature requested our assistance in creating a yearly marketing campaign to increase their overall funds raised for Give Kids the World.

tCreative's mission was to create a buzz about Give Kids the World and the annual giving campaign internally & externally by creating a brand identity package that both the customers and employees could relate to.  Our first suggestion was to create an aviation themed mascot and campaign structured around Mayor Clayton, the official mascot for Give Kids the World. Our solution, a free standing 6' tall die cut Mayor Clayton in pilots garb, with a moveable arm to track the campaign giving goals (known as the carrot-o-meter) in the lobby of each base.  Not only did children flock to the display, but it also provided Signature customer service reps with talking points to stimulate giving.

In addition, a large "Stanley Cup" styled trophy was created. The "Clayton Cup" is awarded each year to the base that raises the most money during the campaign and is displayed at the base during the following year. Not only has the Clayton Cup become a coveted prize, but it has created an internal challenge rivalry amongst the bases each year.

For the last six years, tCreative has been tasked with creating visually appealing campaigns and themes based around the Clayton Cup.  By developing marketing materials, customer interactive themes, and products such as the "Enter to Win Contest" with branded ballot boxes, entry forms, statement stuffers, buttons, lanyards, and other branded promotional items, all used to build brand awareness and excitement around this yearly campaign. Since the start of the campaign series in 2004, we have helped Signature raise nearly $1 million for Give Kids and World with yearly totals continuing to rise.