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Spoleto

05-MayCase Study /

Made From Scratch


WHO:

A highly successful restaurant chain in Brazil, Spoleto came to TCreative to launch its first restaurant in North America in Orlando, FL. Recognized as a food court brand in South America, TCreative re-branded its image to become a fresh, fine-casual dining experience known for an innovative approach to “Culinary Freedom”, the contemporary sophistication of their Italian ambiance and the gourmet quality of their food. Spoleto further engages diners by offering a seasonal menu of fresh local products and an endless number of guest-selected combinations. The restaurant is quickly earning a reputation as the home of “Culinary Freedom” where guests create their own favorite pasta, flatbread or salad.
OBJECTIVE:

Complete restaurant U.S brand launch of Spoleto-My Italian Kitchen, re-branding them from the existing QSR restaurant in Brazil to a unique fresh, fine-casual dining experience compatible with the tastes and expectations of the US market.
ACTION:

Complete restaurant brand launch: Enhanced and updated the Spoleto logo for the US market; complete website design; restaurant interior, signage, menu design and development, Point Of Sale material, menu boards, package and sauce labels; window wraps; vehicle wraps; billboards; create consumer awareness and stimulate traffic through social media marketing.
RESULT:

After a highly successful Grand Opening, Spoleto ongoing LSM (local store marketing) is substantial growth in new and repeat guests, attracting both local and drive distance guests due to their unique concept of “Culinary Freedom”. TCreative has been contracted to open the next 3 stores within the next year.

Schedule your TCreative Brand Assessment
Call 407.628.1772



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2789 Wrights Road Suite 1021, Oviedo, FL 32765 | 407.628.1772