Imagine you’re waking up on a Monday morning. As you sluggishly roll out of bed, you realize you have a toothache so you decide to stroll into your garage and grab your cordless drill and a pair of pliers. You can probably guess what happens next.
Sounds crazy, right? Just as you shouldn’t try to pull out a tooth without a dentist, you shouldn’t try to tackle your own marketing and branding either.
When most people hear the word “brand,” they often just correlate it to a “logo.” But a dynamic brand identity is comprised of so much more than a logo. It’s also the story and purpose behind your company and what you stand for. Executing and developing a strategic brand identity is essential to creating brand loyalty amongst your consumer base, and keeps them coming back for more.
The key to solid branding and marketing is a strong story and brand consistency. The best, most iconic brands in the world stand for something. Coca Cola represents the classic symbols of American culture, community, and connecting people. Apple stands for innovation, ingenuity, and durability. The list goes on and on. These top notch brands didn’t get where they are today without a story to connect consumers to their product or service.
Granted, not everyone is going to be like Steve Jobs and create the next big thing. But what does Apple have that everyone else can have? A brand. A good, solid brand. Whether you’re operating a local or a national business, it is important to have a well executed brand. You just have to know how to do it and how to do it right — with a team of marketing professionals.
These iconic brands maintain consistency amongst all of their advertising and marketing mediums and materials. This is yet another crucial piece to the puzzle. You can have a stellar brand story, but if you and your employees are not communicating it constantly, effectively and consistently, then you’ve got nothing but a snazzy logo and a cool name.
Branding is often regarded as both an art and a science. This is a mutually beneficial relationship. You can’t have something pretty without having the strategy and tactics to back it up, and vice versa.
Like dentistry, branding and marketing are delicate but necessary processes. Before performing surgery, a dentist always takes X-rays. Before building a website or developing a marketing campaign, marketing professionals conduct a brand analysis in order to create a strategy plan.
When a dental procedure is done well, the pain will be relieved, the tooth will be properly re-constructed, and you’ll have a winning smile that’s sure to dazzle the world.
When branding and marketing are done well, the brand will be strong and structured so it can stand on its own — with a meaning, a purpose, and a mission. And you will have a well-known, powerful brand identity with a cult following.
So the moral of the story is this: Don’t pull your own tooth. You may end up doing more harm than good. Trust us, we’re just like dentists. Minus the drill and pliers! #TCreative
Your brand is your story. It’s yours and yours alone. Services offered by TCreative are based on your needs and goals. There is no one-size-fits-all solution. TCreative Inc. is a full-service creative marketing agency specializing in brand development and strategy, graphic design, website design and print – with the capability of digital and large format printing on-site. Over the span of 15 years, TCreative has successfully branded over 800 companies.