17-AprCase Study /
Toasted is a family-owned restaurant that specializes in crafted grilled cheese sandwiches, burgers and natural cut “truffle” fries, served in an effortless, fast casual environment. Toasted is the first to bring gourmet grilled cheese sandwiches to the Central Florida area.
Toasted came to TCreative to develop a unique identity and fun brand image for their hand-crafted grilled cheese and burger fast-casual restaurant. We developed a distinctive, fun, brand image and personality and created an atmosphere where customers could feel at home and enjoy their favorite comfort food.
We began by researching concept names, strategizing a brand identity and planning the interior design – all on an accelerated timeline to meet the client’s 6-month project launch date. Once the name Toasted was decided upon, we were able to begin shaping the restaurant’s brand identity. We then designed the complete interior décor and layout including the “Periodic Table of Cheese” and cheese grater chandelier. We also assisted with front-of-the-house operations planning and development, training materials, business cards, menu development, design, printing and production, gift certificates, menu boards, website and photography. A robust social media campaign was also created to leverage the power of Facebook, Pinterest and Instagram.
Toasted was able to launch their brand and opened the restaurant on schedule. Media coverage from Orlando local foodie bloggers and media outlets further helped to build awareness. Toasted has achieved an 83% ranking on Urbanspoon and 4-star Yelp rating. The restaurant exceeded client revenue and sales projections by 200%, putting Toasted on course to open 2 additional restaurants within the year.
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